Business Strategy

Clear direction is required to ensure your marketing efforts can achieve tangible results. Our Business Strategy services work hand in hand with our Outsourced CMO service to help align your whole company with your growth goals.

Our Process

Create Clear Direction

Your vision and mission help direct your team's efforts towards a common goal. Through conducting staff workshops we help you develop these critical guiding statements.

Align Your Team

Each of your team members need to understand what they must do to achieve your business strategy. We help you develop a one-page strategic plan to align your team.

Track Your Progress

What you measure, you can manage. We guide you through the process of creating lag and lead measures to keep your team on track to achieve your strategic plan.

Six Ways Our Business Strategy Services Drive Growth

We work with you to develop a strategy that engages your entire business. By gathering insights from your staff, suppliers, and customers, we ensure that their ideas, opinions, and buy-in are integrated into the plan. Effective business strategies consider the whole ecosystem because the most valuable insights often come from those connected to your business. Our expertise lies in helping you uncover and interpret these insights to build a solid, actionable strategy.

Aligned staff achieve better results

A strategic plan establishes a unified, forward-focused vision that aligns your entire team. By clearly communicating this plan, you foster a greater sense of responsibility across your business. When everyone understands the strategy and the reasoning behind it, they can work together effectively toward shared objectives. With a single vision guiding your team, each member can perform with the strategy in mind, driving cohesive and focused efforts.

Improve your business operations

If you look at how your business operates through the lens of your vision, mission and values, you can identify what needs to change or improve. The strategic planning process requires you to examine and explain how each part of your business operates from this point of view. This process will help you determine what adjustments you need to make to achieve your future goals.

Deploy your resources effectively

Ensuring you deploy the resources in your business in the most effective manner possible to achieve your goals and objectives relies on sound strategy. We often wish our resources were infinite, but they are not. Deploying these resources with the most impact is based on knowing what products, services and markets will be a part of your future and those which are not. These decisions are critical in helping you achieve the greatest return from your available resources.

Track the progress of your strategic goals

Creating a future-focused business strategy enables the development of lead measures. These are forward-thinking and ask, "what do we need to do to achieve our future goals?" However, most annual operating plans use lag indicators that look at the past and question, "What did we achieve last year?" The difference is that once you have the results for the lag indicator, it is too late to do anything about it. Lead measures show you how you are tracking towards achieving your strategy and what you need to do to achieve your goals ahead of time. Establishing trackable lead measures is a critical part of the strategic planning process that gives you the ability to achieve your plan.

Understand the capability and tools you will need in the future

Proactively pursuing new capabilities and tools prepares your business for its intended future state and increases your odds of success. The question is, however, what do you need to pursue? The strategic planning process helps you determine where you are now and where you need to be in the future to realise your goals. It is incredibly challenging to fulfil your future-focused strategy without the skills and tools you will require to get there.

Keep Adapting to stay ahead of change

Global events have impacted how we do business in recent years. These events have highlighted the importance of understanding the environment in which we operate. Being prepared for potential shifts in your market or industry enables you to take proactive action and adapt. Conducting environmental scans is part of creating an effective strategy. Regular review of your strategic plan ensures that your business will stay relevant to your market well into the future.