--- title: Our Story --- [![Adapt\_CO-Logo-Reverse](https://adaptco.com.au/hubfs/Adapt_CO-Logo-Reverse.svg) ![Adapt\_CO-Logo-Reverse](https://adaptco.com.au/hubfs/Adapt_CO-Logo-Reverse.svg)](https://adaptco.com.au?hsLang=en-au) [![Adapt\_CO-Logo-Reverse](https://adaptco.com.au/hubfs/Adapt_CO-Logo-Reverse.svg)](https://adaptco.com.au?hsLang=en-au) - Services - [Outsourced CMO](https://adaptco.com.au/services/outsourced-cmo?hsLang=en-au) - [Business Strategy](https://adaptco.com.au/services/business-strategy?hsLang=en-au) - [Sales Pipeline Management](https://adaptco.com.au/services/sales-pipeline-management?hsLang=en-au) - [Business Event Management](https://adaptco.com.au/services/busines-events?hsLang=en-au) - [Coaching and Support](https://adaptco.com.au/services/coaching-and-support?hsLang=en-au) - [Creative Projects](https://adaptco.com.au/services/creative-projects?hsLang=en-au) - Re-Think Everything - [Re-Think Blog](https://adaptco.com.au/blog?hsLang=en-au) - [Business Builders Podcast](https://adaptco.com.au/resources/business-builders-podcast?hsLang=en-au) - About - [Our Story](https://adaptco.com.au/about/our-story) - [Our Process](https://adaptco.com.au/about/our-process?hsLang=en-au) - [Our Network](https://adaptco.com.au/about/our-network?hsLang=en-au) - [Contact Us](https://adaptco.com.au/contact-us?hsLang=en-au) - Services - [Outsourced CMO](https://adaptco.com.au/services/outsourced-cmo?hsLang=en-au) - [Business Strategy](https://adaptco.com.au/services/business-strategy?hsLang=en-au) - [Sales Pipeline Management](https://adaptco.com.au/services/sales-pipeline-management?hsLang=en-au) - [Business Event Management](https://adaptco.com.au/services/busines-events?hsLang=en-au) - [Coaching and Support](https://adaptco.com.au/services/coaching-and-support?hsLang=en-au) - [Creative Projects](https://adaptco.com.au/services/creative-projects?hsLang=en-au) - Re-Think Everything - [Re-Think Blog](https://adaptco.com.au/blog?hsLang=en-au) - [Business Builders Podcast](https://adaptco.com.au/resources/business-builders-podcast?hsLang=en-au) - About - [Our Story](https://adaptco.com.au/about/our-story) - [Our Process](https://adaptco.com.au/about/our-process?hsLang=en-au) - [Our Network](https://adaptco.com.au/about/our-network?hsLang=en-au) - [Contact Us](https://adaptco.com.au/contact-us?hsLang=en-au) [Book a Call](https://adaptco.com.au/book-a-meeting?hsLang=en-au) # Our Story We believe that every business must continually evolve to stay relevant. Our journey began during COVID when every business was forced to ask itself, how do we survive. ![Background - 3d - out story-1](https://adaptco.com.au/hs-fs/hubfs/Background%20-%203d%20-%20out%20story-1.webp?width=430&height=450&name=Background%20-%203d%20-%20out%20story-1.webp) # COVID taught us to Re-Think and Adapt ### During the COVID lockdowns in Australia, we learned that every business, without exception, needed to Re-Think and Adapt. The COVID lockdowns taught us that no business is immune to disruption and reinforced the need for companies to stay flexible and innovate even in more stable times. The idea for Adapt\_CO started during the first COVID lockdown in Adelaide, South Australia. Our principal, Brenton Gowland, initiated a series of online interviews exploring how businesses were adapting to a world where face-to-face interaction was no longer possible. These interviews, called the **Adapt Series**, provided insights into how companies were rethinking their strategies to stay relevant and thrive in unprecedented circumstances. Here is an example of an Adapt Series interview: ### We emerged from the Adapt Series After the first lockdown ended, Brenton continued the Adapt Series as face to face business lunches for CEOs. The guests discussed three topics during these lunches: 1. How COVID affected their businesses? 2. What did they do to adapt? 3. What were their COVID Keepers? *Covid Keepers were the adaptions that businesses retained after the lockdown.* Brenton discovered that while many businesses knew they needed to change, they often struggled with how to make it happen. Adapt\_CO emerged from these discussions, providing businesses with the support needed to navigate change. We help companies Re-Think their strategies and operations, guiding them through the process of adapting to new challenges. By focusing on practical, market-informed solutions, we help businesses restructure and implement strategies that align with their clients’ evolving needs. ## Business needs to adapt In our business lunch discussions with CEOs and Executives, we learned that every business, without exception, needed to find a way to adapt. #### Re-Think How You Do Business Re-Think is our email publication. We bring you insights, tools, case studies and useful connections to inspire you to Re-Think and Adapt. [Subscribe to Re-Think Newsletter](https://adaptco.com.au/subscribe-to-re-think?hsLang=en-au) [![Adapt\_CO-Logo-Reverse](https://adaptco.com.au/hubfs/Adapt_CO-Logo-Reverse.svg)](https://adaptco.com.au?hsLang=en-au) ©2026 Adapt\_CO. All rights reserved. [Privacy Policy](https://adaptco.com.au/privacy-policy?hsLang=en-au) - -