Business Events

Each element of an event needs input from marketing, such as theme, speeches, presentation materials, format, pre and post communications, invitations, take-aways, and the like. Creating a successful event requires a good understanding of your target market to ensure that every aspect of your event provides value to your invitees. Our marketing expertise ensures that you can create an event that appeals to your target market.

Without careful attention, there is a risk that many of your invitees may not attend your event on the day. The standard dropout rate is approximately 20-30%. There are several strategies to reduce this dropout rate, from charging for the event to communication plans that keep guests informed of what they can expect. We help you craft invitation strategies to ensure most of your guests attend.

Your staff are your best ambassodores. The best events feel effortless. From your guests' perspective, if the execution of your event happens without their awareness, all they will notice is your hospitality and the message you want to impart. Running a successful event relies on every staff member knowing their jobs, from greeting or hosting to presenting or serving food. We help you train your staff and practice their roles at your events, so everything goes off without a hitch.

You may have dignitaries attending your event to make it appeal to more people. However, the real VIPs are the guests that have the most potential value for your business. Your VIPs need to be provided with the appropriate attention and treatment to generate the best ROI. You may assign executives to them, give them exclusive tours, or arrange meaningful introductions for them. We help you design VIP strategies to help realise their potential value to your business.

Once your event has concluded, it is always tempting to celebrate with your staff. However, the best practice is to conduct a debrief with your team as soon as possible. Your staff will have noticed opportunities from their conversations with your guests. It is crucial to hear what they have to say while these conversations are still fresh in their minds. Having a third party like ourselves run this debrief is one of the best ways to keep everyone focused. We love turning a debrief into a celebration.

Event planning starts with establishing the outcome you would like to achieve. You then work backwards to design the event to deliver your intended result. To ensure a healthy ROI, you also need to plan your follow-up well before your event. A follow-up strategy may include PR, event takeaways, product trial offers, post-event newsletters, and preparing your sales for follow up. We keep working with you long after the event has ended, using our Sales Pipeline Management experience to help you realise your ROI.