---
title: Re-Think Everything | Tony Mackay
description: Tony is a Defence sector specialist with 21 years in the Australian Army, followed by leadership roles in the Australian Public Service and private industry. He founded INSYNC Management Solutions in 2014, focusing on coaching leaders in complex environments, and serves as a Justice of the Peace in South Australia.
---

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- Services 
    - [Outsourced CMO](https://adaptco.com.au/services/outsourced-cmo)
    - [Business Strategy](https://adaptco.com.au/services/business-strategy)
    - [Sales Pipeline Management](https://adaptco.com.au/services/sales-pipeline-management)
    - [Business Event Management](https://adaptco.com.au/services/busines-events)
    - [Coaching and Support](https://adaptco.com.au/services/coaching-and-support)
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- Re-Think Everything 
    - [Re-Think Blog](https://adaptco.com.au/blog)
    - [Business Builders Podcast](https://adaptco.com.au/resources/business-builders-podcast)
- About 
    - [Our Story](https://adaptco.com.au/about/our-story)
    - [Our Process](https://adaptco.com.au/about/our-process)
    - [Our Network](https://adaptco.com.au/about/our-network)
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# All articles from Tony Mackay

Business Strategy

• October 28, 2024

#### [What is a Strategy?](https://adaptco.com.au/blog/what-is-a-strategy)

[Read article](https://adaptco.com.au/blog/what-is-a-strategy)

![Tony Mackay](https://adaptco.com.au/hs-fs/hubfs/Tony%20Mackay%202.jpeg?width=72&name=Tony%20Mackay%202.jpeg)

[Tony Mackay](https://adaptco.com.au/blog/author/tony-mackay)

Tony is a Defence sector specialist with 21 years in the Australian Army, followed by leadership roles in the Australian Public Service and private industry. He founded INSYNC Management Solutions in 2014, focusing on coaching leaders in complex environments, and serves as a Justice of the Peace in South Australia.

[Follow me on my website](https://www.insyncms.com.au/) [Follow me on Facebook](https://www.facebook.com/Ace013) [Follow me on LinkedIn](https://www.linkedin.com/in/tonymackay1/)

#### Topics

- [Business Strategy](https://adaptco.com.au/blog/tag/business-strategy)

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